2024 NFL Season To See Record Legal Betting: AGA
The 2024 NFL season will make history with an unprecedented level of legal sports betting. According to the American Game Association (AGA), adults in the U.S. are expected to legally bet around $35 billion, indicating a significant increase in the participation and acceptance of legal sports betting since legalization seven seasons ago.
Industry Growth and Main Expansion:
The industry is seeing significant growth, especially following the previous year, when it totaled $26.7 billion in legal bets during the 2023 NFL season. New markets opened in Maine, North Carolina, and Vermont, and each launched legal sports betting businesses since the opening of the last NFL. This expansion marks a strong development phase for the sports betting sector.
Support for legal sports betting is growing. According to the latest AGA data, 90% of bettors in the last year emphasized the importance of choosing a legal and regulated sportsbook. In addition, 88% recognize the legal industry's commitment to responsible gaming and its efforts to combat problem gambling. About 85% believe in the effectiveness of responsible gaming programs, up slightly from 83% the previous year. Currently, 75% of U.S. adults support legal and regulated sports betting in the state, up from 73% last year.
Promotions for responsible gaming are gaining momentum, with nearly all betting companies (96%) reporting awareness of at least one responsible gaming tool. This high level of awareness has been heavily influenced by the industry's marketing and advertising, with 57% of betting companies saying responsible gaming messages have increased in the last year. In addition, 73% of the public see the industry's advertising efforts as responsible, up from 68% in 2023.
In a recent press release, AGA President and CEO Bill Miller emphasized the industry's focus on safety and accountability: "In anticipation of another NFL season, Americans are betting with confidence that the legal sports betting market is prioritizing consumer protection and accountability. Throughout the season, AGA and its members are committed to working with the league, regulators, and other stakeholders to ensure fans have the knowledge and tools to have a safe and fun gaming experience."
Promoting Responsible Betting Practices:
AGA Defends Responsible Betting With "Make a Game Plan" Initiative Encouraging Football Fans:
– Maintain a set betting budget.
– Treat sports betting as a form of social entertainment for adults.
– I understand the dividend rate before I make a bet.
– Participate only with legal and regulated betting operators.
AGA's estimate of NFL betting totals for 2024 is based on state data reporting handles by sport, separating college and professional football. The data, combined with a multi-year average of national handles from March to February, helps predict total football betting handles for the season.
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