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Fashion and design partnerships are one of many strongest opportunities being leveraged by brands to promote products to those innovative trendsetters and influencers that closely follow - and lead - today's fashion trends. Hanuakkah Shirts

Fashion partnerships result in a enhanced image and a standard sense of innovation and hipness to the brand. These partnerships are normally different enough to break through the clutter, gain consumer interest, attract press, and generate consumer buzz. Actually, fashion, like music, is globally among the most used categories in terms of online consumer interest as it too transcends culture and stops working barriers.

No more are fashion events and content limited by fashion brands - today you see brands of most types leveraging fashion, ranging from title-owning Mercedes-Benz Fashion Week, Subway's runway dress made from wrappers, Moët & Chandon on the Golden Globes Red Carpet to Intel and HP's multi-year long partnership with fashion-themed television series Project Runway.

A manner initiative has the capability to elevate the brand and supply the perception of appearing out-of-the box and innovative to consumers. It is very important to consider that there needs to be a rhyme or reason behind the partnership. By taking a look at the core fundamentals of the brand's objectives and messaging, a mutually beneficial campaign can lead to success for both brand and the partner when identifying the common ground in messaging.

For savvy brands and marketers of most types, opportunities are available at a wide range of fee levels (read: very affordable to quite hefty) to generate noteworthy partnerships that will get noticed by both media and consumers, while also providing content to significantly drive social media marketing conversations. Brands no further need to attend Paris to find success with fashion, and just about any brand can make a successful and sales-impacting organic partnership through one of these four platforms.

• Partnering With Fashion Events

Fashion event opportunities exist with large scale events, such as the "official" partnerships with Mercedes-Benz NY Fashion Week to smaller Fashion Week offshoots which can be often just like press worthy and impactful, including runway shows and celebrity gifting lounges. You can find fashion weeks held in cities all around the world, the absolute most prominent in the U.S. being New York Fashion Week and Los Angeles Fashion Week held twice annually, in February and September. Also contained in the fashion event category are fashion designer showcases held at locations year round or celebrity driven award shows where the red carpet is often the highlight of the night.

Fashion events provide immense traffic and engagement in social media. Predicated on data gathered by Social Curation and Analytics company Curalate, it absolutely was unearthed that during New York Fashion Week 2013, there were 100,000 related Twitter and Instagram shared by a lot more than 33,000 unique users. Normally, the utmost effective NYFW brand photos generated 37,448 interactions per photo, most of of product-driven. Marketing campaigns are incredibly effective when they take place in real-time, live at an event or location. Out of the 100K+ posts that drove the absolute most engagement, 90% were taken on site at the NYFW.

For example with this social success, Harman-Kardon created a NY Fashion Week partnership 3 day event to launch their fashion-friendly white headphones, based on the 'beautiful sound' platform. During and following the function, the brand's social media marketing traffic increased by 970%, and they received over 19 million social media marketing impressions and 370 million national press impressions.

• Partnering with Fashion Designers

Whether brands want to establish themselves as risk-taking and groundbreaking, or more proven with long-standing character, custom alignments exist with fashion designers and events whose personality reflect those same valued traits. Celebrity and newly emerging designers offer opportunities to generate endorsement partnerships and to liven up brand campaigns, trade events or event point of sale.

• Partnering With Fashion TV Series

Fashion in Television is a consistent theme, with series specialized in covering and showcasing fashion trends. Networks such as for example Lifetime (Project Runway), E! (Fashion Police), Bravo (Rachel Zoe), NBC (Access Hollywood, Extra) all offer sponsorship opportunities along with options to integrate brands into the content. Even daily talk shows routinely have a fashion segment, which brands can creatively become part of. Additionally, scripted series can provide the fundamental storylines of fashion like the previous hit Sex In The City format. The targeted viewer is often the coveted female demographic, with an average age 25 to 49.

Pilot Pen created a 4 month long digital partnership with NBC's Fashion Star television series. A branded customized fashion trivia game was developed with a great prize visit to NY Fashion Week, supported by ad units throughout the NBC platform along with the series website and print. Additionally social media marketing drove conversations both from the show's designers and the brand's fan base. The partnership reached a lot more than 14 million consumers, with website visits 184% over goal and sweepstakes entries 85% over goal.

• Partnering With Fashion Bloggers

Fashion bloggers provide a very strong platform to talk about brand fashion driven strategies, and can include consumer sampling and sweepstakes components.

Once upon a time, New York Fashion Week was just for an extremely exclusive group consisting of the fashion elite and insiders. Today, largely with assistance from fashion bloggers - "everyday" girls who have were able to become big time influencers - everything is much more accessible with wider public appeal. Actually, fashion - above technology, food, sports, travel - is among the most used blog categories, with 3 million Google searches a day, second only to music.

The appropriate strategic alignment within the fashion world can elevate and solidify a brands image, while tapping into a following that is enthusiastic and eager to engage online. To make a partnership that is relevant and is practical, it is very important to work with industry experts who understand the landscape and what kind of opportunities are on the market to recognize and activate precisely how your brand can harmoniously and successfully partner with a fashion initiative. Hanuakkah Shirts