The latest offering comes from Swedish-based game provider Netent, which announced the launch of its exclusive sports-themed roulette available at live casinos during the 2018 FIFA World Cup this summer.
After launching the World Cup Free Round widget for slot games last week, the software development company is now focusing on online casino players equally interested in live casino games and the World Cup. NetEnt, formerly known as Net Entertainment, said on Tuesday it had created a completely new experience at the live casino: Live Sports Roulette. The game will start on June 14, when the tournament begins in Russia, with a match between Russia and Saudi Arabia. The game will be available throughout the World Cup until July 15 and will allow soccer fans to keep all their scores up to date while playing online roulette at Netent's live casino.
Roulette players can open new games on their desktops and mobile platforms and follow tournament action in real time. The dealer is not a regular cruiser playing the game and announces bets and winning numbers. Instead, it provides comments on the game and shows live feed of scheduled matches, ongoing game statistics, and group tables. The sports-themed roulette also comes with a new special promotion called Gold Mesh Roulette. Online casino players can participate in daily bonus prizes and prize draws with a total prize of €75,000. Netent will distribute the game through all partner operators, including online casinos, sportsbooks and other gambling websites.
2018 World Cup, considered a great opportunity for gambling companies
The 2018 World Cup is expected to be the biggest global betting event, although analysts acknowledge that much of the bet will be made on the black market. Nevertheless, the football championship is expected to exceed the roughly $1.5 billion that British investors bet on four years ago. If you look at world statistics, it becomes immediately clear that there is tens of billions of dollars to be bet on worldwide.
But this is just one of the many areas that make huge profits during sporting events of that size. For example, FIFA earned about $4 billion from TV rights and marketing deals in 2014. Increasing interest in football tournaments will help financially in all areas related to the World Cup, such as retail, advertising, tourism, hospitality and even construction at the local level. As expected, many companies in the gambling industry are also watching the World Cup in Russia because it could be a good opportunity for them.
Last week, NetENT introduced the World Cup Free Round Widget, a customized soccer-themed tool that online casino operators can use to award free rotation to their customers. Now, the company provides live casinos with all the action of the game in Russia. Last week, another gambling giant also introduced a World Cup-themed service. Canadian company The Stars Group has launched a £100m promotion on its PokerStars, BetStars and PokerStars casino platforms. It allows putters from England and several Scandinavian countries to earn £100m if they make perfect predictions for all 64 matches during the World Cup.
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