I know we're strangers, but I'd like to begin by telling you how proud I am of you for taking on the challenge of reimagining this medium of ours that has become so intimately and profoundly interwoven with our existence - inconceivably across both our most precious, intimate expressions to one another and in the most banal foundations of our society's infrastructure. I'm also in awe of you - when I saw Casey Newton's story on the frontpage of The Verge before getting out of bed yesterday morning, I was just delighted to see an organization really still had the courage to invest their confidence and resources into their Ideas About Email, even before I knew the details because I knew immediately there must be huge bravado behind them. I know that you could've made a lot safer money doing just about anything else and that even if you should be wildly successful in finally solving this problem so many others have had their tries at for the past 10+ years, chances are your innovations will be widely adopted in 100% obliviousness to your accreditation in both compensation and recognition.
I am 26 years old, so I suppose I'm of the first generation that's never experienced life without email. I grew up on a farm in rural central Missouri and my dad was very much an early adopter. (You'd be surprised how e-enabled farmers were becoming in the early 2000s.) I cannot remember life before the humongous satellite dish was anchored in our front yard. Long before I had any reason to be online (or really understood what that meant,) he began and ended every day sitting at in front of a CRT on a corner desk, clacking away on a cigarette smoke-yellowed plastic keyboard for hours. I did not understand why, then, but in retrospect I realize that he was corresponding with a huge network of neighbors, politicians, family, and college friends via email lists/chains and that he depended on it both professionally and personally in a big way. As a single man living at least an hour's drive from a city of any size, I suppose my dad was predisposed to have a rich online life long before his suburban peers, which normalized it precociously for me.
The summer before my first grade year, my elementary school became the first in the district to have a computer lab (also the first air-conditioned room in the building,) so my high school graduating class was literally the very first to have had any digital curriculum - and an email address(!) - for the entirety of our public school experience. Because of this, I think most of us were trained to think of email as a tool for school work - it was eluded to by our computer teachers that our school email addresses were being monitored to make sure they remained so (obviously, they weren't.) As we grew into 6th-7th grade, however, we all seemed to end up with personal email addresses. I consider myself lucky to have experienced a very brief window - before instant messaging/early social networks became mainstream and SMS became even remotely pleasant to use - when my middle school friends and I corresponded exclusively by email when we weren't on the phone.
It still sounds a bit silly to say, but I've spent the past few years coming to believe more and more strongly that my first-generation iPhone changed my life forever in a profound way - especially my relationship with email. After watching Steve Job's introduction at MacWorld 2007 live, I promised to skip a year of Christmas gifts if my mom would agreed to buy me one, and she did. Obviously, it was like nothing else I'd ever experienced, and it completely changed how I responded to and thought about technology. Before smartphones, there was no checking email outside of time in the computer lab, which was intended to be quite strictly-regulated. I had a real advantage when I started bringing my iPhone to school - absolutely no one knew what it was (a bizarre thought in contrast,) including teachers. Suddenly able to browse and read my inbox in class, at lunch, and on the bus, my use and consideration of email was propelled far ahead of my peers'.
When I started an online magazine in 2016, I don't think I could've conceived of the extent to which running a modern media company - even one targeted toward tech-savvy, early-adopting youth - still involves email. I assumed that my audience rarely actually read from their inboxes and relied almost exclusively on social networks for content discovery, so I originally forwent any implementation of a newsletter. As I grew more and more interested in and engaged with the media beat, I was exposed to the email renaissance of the past 2-3 years thanks to services like Revue and Substack, saw that it was good, and decided to give it a try for myself. I launched our semi-regular newsletter in April, 2017 on the subjects of "Division, Art, and Media" and published a little over 30 issues over the course of 18 months. To be honest, I'm not sure I've ever had so much fun writing.
Very shortly after it began, I observed our general engagement quadruple, and - quite selfishly - found the process of aggregation to be soothing and very mentally restorative. It exposed some pretty horrendous media consumption habits of mine, but it also offered a painless solution to them. As soon as everything I read became a potential item in the newsletter, I wasn't just reading for myself anymore (or at least, that's the mentality it gave me,) so I could no longer afford to dismiss particular subjects as easily or to skim so recklessly. I nurtured a much less chaotic media diet and found myself absorbing a lot more of what I wanted to without wasting so much time burning through links. I ended up feeling more focused in other, unrelated areas of my life, too. Obviously, I love email for that, and I miss writing that darn newsletter so much that I continuously look for excuses to do something similar.
My former Tech Editor loved email perhaps as much, but she's definitely the only person I've ever met who finds the medium as entertaining as I do. (If you're really committed, I just made a Twitter Moment full of all the best stuff I've ever posted about email - mostly jokes like "patron saint of email marketing," but there are one or two profound posts in there, too.) We realized one day that - aside from The Webbys - there are very few notable awards celebrating excellence in the email medium, so we decided our magazine would host the 2017 First Annual Email Awards. Unfortunately, I don't think anyone else had any idea what the heck we were trying to do, so we never received enough submissions. However, I noticed a great opening paragraph in the original announcement post which I thought made a worthy conclusion:
Man has used electronic mail to intercommunicate, woo, build communities, topple businesses & civilizations, embezzle money, spread worms, distribute cluttered, broken links to discontinued Orscheln products, feed infants, set climate control, confirm identities, check bank account statuses, and lie to exhausted, slightly-conceited, and newly self-published professors. That's right - These Trillions of simple digijewels have purveyed every single possible category of human communication, and it's still growing strong.
I'm excited to give Hey a try - I hope you'll consider inviting me early. I'll even send my feedback if you so desire it! If not, I'll probably end up trying a paid subscription, anyway hehe. Either way, let me wish the best of luck to your team. Win or lose, I'm glad you're taking action on your complaints, unlike the rest of us.