Musberger Media Acquires VSiN From DraftKings, Resumes Leadership
Musburger Media announced the acquisition of the Vegas Statistics and Information Network (VSiN) from DraftKings Inc. The development marks a significant return for VSiN, a sports betting network originally founded by Brian Musburger and Bill Ade. Musburger and Ade, who were instrumental in VSiN's early rollout and growth, will now lead the network into its next chapter.
Musburger Media, VSiN Reacquired, Resuming Control:
As reported by the Las Vegas Review-Journal, Brian Musburger shared his enthusiasm for the transition and said, "While a lot has changed in the sports betting industry over the past three and a half years, our original vision for VSiN remains intact and we are committed to providing the most reliable and independent information and analysis that sports betting companies can find anywhere." In addition, he thanked DraftKings and said, "We are truly grateful for what we have done with DraftKings and look forward to continuing to work together on future projects. Bill and I could not be more excited to lead VSiN into the future and establish our position as a trusted authority in sports betting."
The ownership transition will be seamless and is not expected to disrupt VSiN's programs or news coverage. VSiN will maintain its commitment to provide more than 18 hours of unique sports betting content every day. The network will continue to provide a wide range of services on various platforms, including YouTube TV, Rogers SportsNet, NESN, AT&T Pittsburgh, Marquee Sports Network, and dedicated channels on iHeartRadio and Tunein. In addition, VSiN's content will be available through more than 300 terrestrial radio stations and expanded podcasts.
VSiN is known for providing timely sports betting insights and analyses, catering to both seasoned bettors and newcomers in the sports betting world. The network covers a wide range of sports, including college and professional football, basketball, hockey, baseball, golf, and tennis, offering unique perspectives from some of the most knowledgeable professionals and individuals in the industry.
DraftKings optimizes media investment:
"DraftKings continues to optimize its investment in content and media to meet the most important areas and needs of its business strategy, goals, and goals," Stephanie Sherman, chief marketing officer at DraftKings, said in a press release for VSiN. She added, "We want to thank Brian, Bill, and the entire team at VSiN for having a great relationship and look forward to continuing advertising on the network."
The acquisition of Musberger Media will return to VSiN's roots. DraftKings acquired VSiN from Musberger Media in 2021, as reported for $70 million. The deal will rebuild the network led by founders ready to lead the future growth and development of VSiN.
VSiN's studio remains inside the sportsbook of the Circa Casino Hotel in downtown Las Vegas, formerly located at the South Point Casino Hotel. The network also operated a satellite studio on the East Coast at the Ocean Casino Hotel in Atlantic City. Despite the change in ownership, VSiN's core mission to provide a reliable and in-depth sports betting range remains unabated.
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