Congressional leaders have called for stricter regulations on gambling advertising to reduce the negative impact on minors and protect vulnerable parts of the population.
LGA announced that the number of gambling ads has increased dramatically in recent years. According to LGA, betting promotions reached a staggering 500% growth from 2007 to 2012. This fact puts many vulnerable young children directly exposed to the bad effects of these advertisements at risk. This problem should not be underestimated because it can lead to minors who are gambling addicts.
Simon Blackburn, chairman of the LGA's Safety Enhancement Committee, explained that the gambling law aims to position gambling as a legitimate entertainment, but at the same time stimulates people to make responsible gambling. He added that the number of betting ads is very high, and stricter laws should be enforced. Currently, TV gambling ads can be broadcast at any time if they are not aired as pre-released children's programs.
LGA required an impact test to properly assess the risk. In addition, the board has asked for permission to reject applications in places where there are enough new betting companies. Finally, the LGA proposed reducing its controversial maximum stake in Fixed Dividend Betting Terminal (FOBT) from £100 to £2. This is expected to protect players from exhausting their bank staff and incurring huge financial losses.
It should be noted that the UK government introduced a possible crackdown on FOBT earlier this year, but the future of gambling machines remains vague. Gambling machines have been blamed for the increase in gambling problems. The Commission announced that it was not entirely against gambling operations, but opposed tying betting shops and FOBTs in certain areas.
Other anti-gambling advertising campaigns
This is not Britain's first campaign aimed at enacting stricter rules for gambling advertising. As the Casino Report found out earlier this year, it is one of the main opponents of the British mogul Alan Michael Sugar betting ad, better known as Lord Sugar. Driven by the same idea, he appealed to the government to revise the law and not air betting ads.
But, like other industries, gamblers can advertise their products, but they target specific customers in an appropriate way.
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