Star Power Like Caitlin Clark Betts On Women's Sports Surge

Driven by the popularity of basketball star Caitlin Clark, interest and betting on women's sports is experiencing an unprecedented surge in the United States. Clark, who made her professional debut with the WNBA Indiana Fever, has been instrumental in driving record-breaking betting activities in the NCAA women's basketball tournament. Gamblers are betting heavily on her professional prospects, marking a significant trend in sports betting.

However, Clark's influence is just one aspect of the broader movement in the U.S. market. Sportsbook reports that betting on a variety of women's sports is increasing across the board. With seven of the past eight gold medals historically expected, the overwhelming U.S. women's basketball team is expected to attract significant betting attention, raising expectations for the upcoming Olympics. Likewise, the U.S. women's soccer team, known for its consistent performance, is attracting strong betting participation.

a golden opportunity

Meghan Chayka, co-founder of hockey analytics company Statles, quoted the Associated Press as saying, "We have a great opportunity right now, so why not set gasoline on fire?" She stressed the importance of maintaining this interest beyond major events like March Madness, suggesting it is a strategic way to diversify her fan base.

Johnny Avelo, director of sports operations at DraftKings, highlighted the increased star power in women's basketball. He noted, "As a new era of stars is ready to enter the league, ticket prices, media attention, and even preseason bets have all gone up." Avelo also pointed out that the WNBA is growing steadily and this season is expected to be particularly significant.

The impact of this growth is evident in the betting statistics. DraftKings reported that bets on its women's college basketball tournament are up 3.5 times year-over-year this year, with nearly four times the total amount being bet. BetMGM also saw a 175% increase in bets on WNBA futures, which include predictions for league champions or MVP.

verification of women's sports

Donna Orender, a former WNBA president and former professional basketball player, sees the rise in betting as a test of the success of women's sports. "The money represents participation," she said. "If people are betting, they're participating. It's good for sports leagues." She recently predicted that 2024 will be a groundbreaking year for women's sports in terms of popularity, ratings, and betting activity, along with other experts at the SBC Summit North American Conference.

Sid Harris, Head of Brand and Content at Betway, acknowledged the heated interest in Caitlin Clark. "We know people watch and bet on women's sports. If someone comes in the midst of March Madness's excitement, how will you continue?" According to many top sports books, the answer is to offer the same kind of offer as men's sports, or something about women's sports known as "offer" bets. For example, many sports books have offered a variety of offers for Clark's debut game, reflecting significant interest.

Despite Clark scoring a team-high 20 points but making a challenging debut with 10 turnovers, she remains the MVP's popular bet. BetMGM reported that 68.1% of total bets and 74.5% of all money betting on MVP backed Clark with +1000 odds.

Interest in women's sports is not limited to basketball. Women's soccer, especially the U.S. women's national team, has also garnered significant ratings and betting attention. The trend is expected to continue at upcoming international events. FanDuel's Jennifer Matthews noted important bets on women's hockey during the Olympics and explained her promotion to boost audience participation during the Women's World Cup.

Craig Merklow, Caesars Sportsbook's vice president of trading, reiterated that sentiment, noting the U.S. women's team's long-standing popularity at the Olympics and World Cup events. "The success of the U.S. team over the years has driven tremendous interest in other women's sports," he said. With the added interest in Caitlin Clark, the momentum is expected to last through the summer filled with top-notch women's sporting events.

Sports bettors are increasingly adopting a sophisticated approach to women's sports, treating them with the same analytical rigor as men's sports. For example, betting on Clark's Indiana Fever to finish the season with less than 21.5 wins is especially popular in Fanatics Sportsbooks. Donna O'Render thinks it's rewarding to see women's sports gain wider recognition. "It's time!" she exclaimed. "Finally, the world is saying, 'We look at you and you have tremendous value.'

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