SB Tech's Third Success

Oregon is not the first World Lottery member to sign with SBTech. Sweden's Svenska Spel and Finland's Veikkaus also selected the company after going through the proper bidding process.

Svenska Spell's bid was held in mid-September, with its own claims that SBitech outperformed all competing bidders, especially with configurable, localized managed trading solutions and responsible gaming tools. Innovative features such as the company's technology stack and Yuvet Builder were also key factors in securing contracts.

Björn Kelso, sports and racing product manager at Svenska Spel Sports & Casino, said at the time, "It's been a long process to find the right partner for us that we think we have at SBTech."

On the other hand, SBitech's contract with Beikaus dates back to mid-July, with the launch planned for early 2020.

Andrew Cochrane, SBTech's chief development officer, said at the time: "Our award-winning sportsbook solutions will empower both Veikkaus' online and retail channels, and we look forward to working with their teams to deliver a comprehensive range of innovative capabilities. This partnership demonstrates our commitment to the Nordic region and our continued success in signing another WLA member in the lottery category."

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