Hard Rock International Seminole Gaming, QCI Enterprise Platform

Hard Rock International and Seminole Gaming jointly announced the deployment of the QCI Enterprise Platform on casino properties with Quick Custom Intelligence. The QCI Enterprise Platform aligns player development, marketing, and gaming with powerful real-time operational tools developed for the gaming industry. The rollout, currently underway in the U.S., Canada, and Punta Cana properties, will create smoother integration, further enhancing the Hard Rock and Seminole gaming guest experience capabilities.

"This launch of the QCI Enterprise Platform will open up new ways to ensure and exceed the entertainment experience that guests expect when they visit Hard Rock and Seminole Gaming Casino," said Dan Ingster, vice president of gaming operations at Seminole Hard Rock Support Services. "The integration of market basket analysis and player development and marketing tooling on the QCI platform enables team members across the enterprise to engage with customers in new and powerful ways."

"We are proud to deploy the QCI Enterprise Platform to support the Hard Rock and Seminole Gaming Casino properties," said Ralph Thomas, CEO of QCI. "This deployment is a testament to the scalability of the platform for large corporate organizations with dozens of input source systems across hundreds of data tables. We are grateful to the Hard Rock and Seminole Gaming team members for embracing this tool widely and allowing us to further our capabilities."

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