The Difference Between Page Rank and Google Ranking

Have you ever been confused by the terms "page rank" and "Google ranking"? Have you ever wondered whether you were being bamboozled by a marketing pitch that promised such and such page rank or so and so Google ranking? Would you rather have a high page rank and a low Google ranking, or a low page rank and a high Google ranking? The answers will all become clear in short order. Read on.

First let's discuss Google ranking (GR), because it is something that anyone who searches for things on Google regularly will have an intuitive feel for. Google ranking is search-term dependent. If I have a website that sells dog collars, and it comes up at the top of the Google listings when I type in the search term "dog collars", then it has a GR of 1 for the search term "dog collars". If, on the other hand, I type in the search term "pet supplies" and I discover that my website comes up as the third website listed on the second page of results on Google for that search term, then my website has a GR of 13 for the search term "pet supplies".

So when it comes to GR, the smaller the number, the better. If the number is 10 or below for a given search term, you will be on the first page of results for that search term. The best GR to have for a given search term is 1.

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