KBO-teaving negotiations are final stage, fan backlash-accessibility is homework

According to industry officials, negotiations between KBO marketing subsidiary KBOP and CJ ENM, the preferred bidder for the wired and wireless broadcasting rights (hereinafter referred to as new media), have entered the final stage. The overall framework, including the payment plan, is expected to be officially announced as soon as the final coordination and briefing session with the club is completed, with the agreement already concluded.

CJ ENM has been holding negotiations since it was selected as the preferred bidder in the 2024-2026 KBO new media business bidding on Jan. 8. The longer-than-expected negotiations also raised questions, but nothing unusual happened. CJ ENM plans to provide a professional baseball broadcasting service from this year to 2026 through its online video service (OTT) Teaving.

CJ ENM won the preferred bid by betting 46 billion won (46.8 million U.S. dollars) a year in the bidding competition, which has become a hot topic of interest. As the company has always used paid OTT since its birth, the prevailing view was that it could not avoid paying OTT service. Eventually, the paid service era will open this year despite concerns from the industry and strong opposition from fans.

TVing will introduce the AVOD system from March 4. The monthly subscription fee is 5,500 won, which is 4,000 won cheaper than Basic (9,500 won), which is the lowest subscription fee for TVing. Advertisements can be placed instead of cheap subscription fees. In other words, people have to pay at least 5,500 won (approx. Many fans are expected to join TVing and pay the fee to watch the game in a new media environment. There were no plans to resell the game on portal sites. TVing will be exclusive.

The public sentiment among fans is icy. Many people are concerned about sudden charging. There are concerns that the so-called "light fans" will leave the team rapidly. As the team lacks accessibility compared to existing portal sites, fans who are not used to the new environment are expected to feel uncomfortable. However, CJ ENM started the business with the intention of charging the company in mind. The annual investment of 46 billion won (46.8 million U.S. dollars) cannot be recovered unless the team is fully charged. TVing also has high expectations for the effect of attracting new subscribers. "We expect each team to earn about 2 billion won (approx.

Traditional portal and telecommunication consortiums have blocked reprocessing of professional baseball videos. To be more precise, they were wary of YouTube. On the contrary, TVing promised to allow reprocessing from the time of bidding. First of all, it was the item that received the highest evaluation when selecting a negotiator. An industry source said, "The strategy is to get interested in baseball through YouTube and pay for watching TVing." Secondary processing is likely to be freer than before, but subscription is required to pay for live broadcasting.

There are quite a lot of homework left. Fans seem to be confused about the faster-than-expected payoff. There was a lot of critical public opinion towards KBO in the baseball community. Meanwhile, some say that TVing lacks broadcasting technology. Fans complain that TVing's delay in broadcasting live is significantly longer than that of other companies. If TVing's technology, which is paid more than what it experienced on portal sites until last year, is inferior to what it experienced for free, it could stumble from the start of a three-year contract.

https://www.totositesafe.com/